Endless Customers How to Build a Repeatable Sales Process That Consistently Closes Deals
Jan 7, 2026
Allison Belles, an executive coach specializing in sales processes and buyer journey mapping, joins the conversation to share critical insights. She discusses common breakdowns in sales processes and how they erode buyer trust. Learn how clearly documented stages can empower your team and guide buyers through their journey. Belles emphasizes the importance of personalized communication, like one-to-one videos for proposals, and the necessity of nurturing leads that don’t close right away. Takeaways include practical steps to build clarity and consistency in your sales approach.
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Documentation Determines Consistency
- Only about 30–50% of midsize companies have a documented sales process that everyone follows.
- Lack of documentation causes inconsistent buyer experiences and unpredictable revenue.
Track Stages, Conversions, And Objections
- Document each stage and capture conversion rates plus common fears, worries, and objections.
- Use that information to create content and train reps to handle objections at the right moment.
Inconsistency Breeds Buyer Doubt
- Buyers notice inconsistent sales experiences and that doubt damages trust instantly.
- A consistent documented process reduces buyer doubt and preserves trust through the journey.
