Endless Customers How Integra Electrical Conquered Their Slow Season with Big 5 Content
Ep.126 - In this episode of Endless Customers, Alex Winter sits down with VP Jaime Carpenter, content manager Abigail Carpenter, and IMPACT coach Ginger Henderson to unpack how Integra Electrical transformed its home services business into a marketing powerhouse.
With their slow season fast approaching, paired with rising PPC costs, Jaime knew something had to change. That's exactly why they implemented the Endless Customers system. They focused on building Big 5 content, clear pricing, self-service tools, and buyer education. Now, their schedule is full and their sales pipeline is continuing to bring in qualified leads.
You will hear how Integra replaced paid leads with trust, turned common questions into top ranking articles, and used video and content to make sales feel easier even during their slow season. It is an inside look at what happens when a local service business stops outsourcing marketing and starts owning its story.
Highlights include:
- Why Integra Electrical abandoned PPC and agencies for an in-house Endless Customers model
- How they used Big 5 content to drive leads for every service category
- The transparent pricing and fit tools that now power self-service buyers
- What it took to launch a new website and content engine at the same time
- How “educated buyers” changed their close rates and customer quality
- The role of leadership buy-in (and the turning point that made it real)
If you’re tired of fighting for overpriced leads or dealing with "feast or famine" seasons, this episode is for you.
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