Endless Customers

Ep.95 - You’ve heard the phrase: “Your business needs to become a media company.” But what does that actually mean, and how do you pull it off without a marketing team or a big budget? In this episode of Endless Customers, Alex Winter sits down with IMPACT Head Coach Brian Casey to unpack the shift every business must make to earn trust in 2025 and beyond. If you're in roofing, manufacturing, or home services and are still thinking content and video “aren’t for you,” this conversation will challenge that and give you a starting point. Highlights include: Why today’s buyers trust content more than salespeople (and what that means for your team) The biggest misconceptions about being a “media company” and the truth behind them Why video is your fastest trust-builder (even if you're camera shy) How real companies are using simple, unpolished content to drive engagement, leads, and even hiring When to hire a videographer and how that hire can transform your sales team This isn’t a trend. It’s the future of how buyers make decisions. And the companies who show up with answers will be the ones that win.   🔔 Stay Connected: Like, share, and subscribe for more straight-talk on marketing, sales, and building trust in the age of AI. —————— Check out the full article here 👉 https://www.impactplus.com/blog/why-businesses-need-media-company-mindset

Ep.94. - Is launching a podcast really worth it for your business? How much time does it take? Do you need a fancy studio? And what do you even talk about? In this episode of Endless Customers, Alex Winter sits down with Lindsey Auten, Content and Video Trainer at IMPACT, to unpack everything they’ve learned after 10,000+ downloads and nearly 100 episodes of this very show. If you're thinking about launching a podcast or trying to keep one going, this conversation is full of real talk, practical advice, and encouragement to just get started. Highlights include: Why podcasts might be the most human, scalable trust-building tool in your marketing toolbox How to make a podcast your entire video strategy (and why that works) The tools, workflows, and weekly process we use to publish 5+ pieces of content from each episode Tips for first-time hosts, from staying consistent to letting guests shine If you've been waiting for a sign to start your business podcast... this is it. 🔔 Stay Connected: Like, comment, and subscribe for more expert insights on sales, marketing, and AI-powered business growth! —————— Check out the full article here 👉 https://www.impactplus.com/blog/podcast-strategy

Ep.93 - HubSpot is going all-in on AI but is it actually making life easier for sales and marketing teams? With tools like Breeze Copilot, Breeze Agents, and Breeze Intelligence, HubSpot is promising smarter workflows, better insights, and faster decision-making. In this episode of Endless Customers, Alex Winter sits down with Jessica Palmeri, Director of HubSpot Training at IMPACT, to break down what’s actually working, where AI still has room to grow, and how businesses can use these tools to sell smarter, market better, and build trust with buyers. Highlights Include: Breeze Copilot: The AI-powered assistant saving sales teams hours on meeting prep and research. Breeze Intelligence: Why HubSpot’s buyer intent tracking is a game-changer (and what to know before investing). Breeze Agents: Which AI-powered automations are delivering results and which still need work. How AI is reshaping sales processes, marketing workflows, and customer support inside HubSpot. What businesses are learning from early adoption and how you can stay ahead.   🔔 Stay Connected: Like, comment, and subscribe for more expert insights on sales, marketing, and AI-powered business growth! —————— Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-ai-tools

Join Tom DiScipio, Managing Partner and Client Advisor at IMPACT, as he delves into the crucial sales metrics that truly matter. He explains why traditional quotas are lagging indicators and emphasizes the importance of leading metrics for proactive success. Discover how to identify well-qualified leads, the value of role-playing in skill enhancement, and why aligning with modern buyers is vital. Tom shares insights on focusing on meaningful performance metrics to transform sales outcomes and foster sustainable growth.

Ep.91 - Most businesses invest in a CRM like HubSpot, expecting it to streamline operations and boost sales. But here’s the reality: 43% of companies use fewer than half of their CRM’s features, leaving serious revenue on the table. In this episode, Alex Winter sits down with Will Smith, HubSpot Trainer at IMPACT, to uncover why most companies underutilize their CRM and, more importantly, how to fix it. Will shares practical strategies to optimize your CRM, automate key processes, and turn it into a true sales and revenue driver.   Highlights Include: The #1 reason businesses waste their CRM and how to change that. How sales teams that fully use their CRM see 41% more revenue per rep. The key automations every sales team should be using right now. Why AI won’t help if your CRM is a mess (and how to fix it). How to get your team excited about using your CRM (instead of avoiding it).   🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on sales, marketing, and trust-building strategies! —————— Check out the full article here 👉 https://www.impactplus.com/blog/maximize-your-crm-boost-sales  

Ep.90 - Video isn’t just a marketing tool. It’s a trust-builder and sales accelerator. Yet, most companies still rely on outsourced video production, missing out on the speed, authenticity, and cost savings that come with having an in-house videographer. In this episode, Alex Winter sits down with Jaeden Leclerc, videographer at MoveMobility, to uncover how in-house video transformed their business. Jaeden shares how he built MoveMobility’s video strategy from scratch, created 65 videos in just two days, and got company-wide buy-in for video as a sales and marketing powerhouse.   Highlights Include: How in-house video helps businesses close deals faster and build trust Why MoveMobility invested in a videographer (and what happened next) The secret to filming 65 videos in 2 days—and how your company can do it too How to get leadership buy-in for video (even in traditional industries) The ROI of video: Higher close rates, shorter sales cycles, and more confident buyers 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on improving sales, marketing, and trust-building strategies! 📖 Preorder Marcus Sheridan’s new book, Endless Customers, at EndlessCustomers.com for exclusive bonuses! 👍 Like, comment, and subscribe for more expert insights on sales, marketing, and business growth! —————— Check out the full article here 👉 https://www.impactplus.com/blog/using-video-build-trust-close-deals

In this discussion, Vin Gaeta, the Head of Web Strategy at IMPACT, shares insights on transforming your website into a lead-generating machine. He highlights common pitfalls like ineffective navigation choices, such as the misleading 'Contact Us' button. Vin delves into the biggest flaws in sales pages and the vague calls to action that can drive visitors away. He also reveals the top technical issue slowing down websites and suggests small changes that can make a big impact on conversions and sales.

Ep.88 - In this episode, Alex Winter sits down with Isabel Braeutigam, Marketing Manager at Custom Built, to discuss a challenge many businesses face. Outdated sales processes slow down revenue collection and create friction with customers. Discover how Custom Built leveraged HubSpot Payment Links to streamline payments, gain immediate buy-in from their sales team, and process $2.2 million more efficiently.   🎙️Highlights Include: How outdated payment processes hurt customer trust and revenue Why Custom Built chose HubSpot Payment Links over other solutions The importance of defining clear success criteria before implementing new tools How to roll out new systems without resistance from your sales team Lessons any business can apply to improve sales efficiency and customer experience 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on improving sales, marketing, and trust-building strategies! —————— Check out the full article here 👉 https://www.impactplus.com/blog/custom-built-streamlined-processes-hubspot

John Becker, a coach and trainer at Impact, shares his insights on using AI in content creation while keeping your brand's voice intact. He highlights why AI-generated content can feel robotic and offers solutions to fix it. Becker discusses how to train AI tools to echo your brand's style and emphasizes the importance of maintaining a human touch in storytelling. He also explores how AI can improve sales and marketing alignment, providing actionable strategies to balance efficiency with authenticity in engaging your audience.

Ep.86 - Marcus Sheridan reveals why winning new customers is harder than ever and what businesses must do to thrive in 2025. If deals are stalling, traffic is dropping, or buyers keep disappearing, this episode is a must listen.   🎙️ Highlights Include: ✅ Why buyers are taking longer to decide—and how to speed up the process ✅ The 4 Pillars of a Known & Trusted Brand (this is your growth blueprint) ✅ How AI, Google’s changes, and zero-click searches are killing organic traffic ✅ The biggest mistakes businesses make with content, video, and pricing ✅ Why self-service tools are a must-have for generating more leads and sales ✅ The #1 mindset shift you need to build trust and attract endless customers   📖 Preorder Marcus Sheridan’s new book, Endless Customers, at EndlessCustomers.com for exclusive bonuses! 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers! —————— Check out the full article here 👉 https://www.impactplus.com/blog/winning-new-customers-hard