

Consistent Leads, Real Growth. Even Michael Jordan Had a Coach (and Your Business Needs One Too)
Aug 27, 2025
37:01
Ep.111 - Most business owners know the frustration of unpredictable growth. Few figure out how to fix it. In this episode of Endless Customers, Alex Winter sits down with Mike Ritzema, Founder and President of Superior Trucking Payroll Service, to talk about the turning point that shifted his company from “waiting for referrals” to generating consistent leads. Mike opens up about the early struggles, what changed when he committed to the Endless Customers System™, and the milestones that proved the process was working.This episode isn’t about marketing hacks. It’s about building a system you can count on. One that gives you the freedom to stop worrying about the next lead and start focusing on leading your business.
Highlights include:
- Why unpredictable referrals keep companies stuck
- How consistent content builds trust faster than sales pitches
- What it feels like when prospects reference your content in calls
- The growth signals that show it’s time to expand your team