Crystal Williams, a marketing expert from Lemon Seed Marketing, shares her insights on boosting growth for HVAC and plumbing businesses. She emphasizes the necessity of a comprehensive marketing strategy, not just as an expense but as a vital component of success. Key topics include the importance of brand awareness, the role of digital presence, and effective budget allocation for the upcoming year. Crystal also discusses innovative marketing tactics and the critical role of company culture in attracting talent, paving the way for sustainable growth.