How I Write Sam Corcos: How Writing Helped This CEO Build a $300m+ Company
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May 1, 2024 
Sam Corcos, Founder and CEO of Levels, built a $300 million business on a writing-first culture. He discusses how strategic memos and structured documentation can enhance communication and decision-making. Corcos emphasizes the importance of accurately framing problems to find effective solutions, highlighting practices like 'Async Week' for productivity. He also shares insights on using video summaries for feedback and the value of creating high-quality content to engage teams and foster organizational clarity.
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Deep Work Distraction
- The median tech worker gets interrupted every 30 minutes and never has more than 30 minutes of uninterrupted time.
- This constant distraction makes deep work, such as writing, nearly impossible.
Levels' Deep Work Experiment
- Levels prioritizes deep work to foster extraordinary outcomes.
- Embracing unconventional approaches is essential for building a truly exceptional company.
Proportionality in Business Writing
- Base the effort put into written communication on a project's importance.
- Don't let long memos intimidate you; even short notes can suffice for simpler tasks.
