How I Write Sam Corcos: How Writing Helped This CEO Build a $300m+ Company
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May 1, 2024 
Sam Corcos, Founder and CEO of Levels, built a $300 million business on a writing-first culture. He discusses how strategic memos and structured documentation can enhance communication and decision-making. Corcos emphasizes the importance of accurately framing problems to find effective solutions, highlighting practices like 'Async Week' for productivity. He also shares insights on using video summaries for feedback and the value of creating high-quality content to engage teams and foster organizational clarity.
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Employee Evaluation and the Keeper Test
- Treat employees like adults and avoid rationalizing their usefulness.
- Use the "keeper test" to evaluate if you would genuinely fight to retain an employee.
Hiring as a Matching Problem
- Approach hiring as a matching problem, not a sales problem.
- Be upfront about your company culture, even if it deters some candidates.
Communication in Remote Companies
- Prioritize clear communication, especially in remote settings.
- While writing is important, Loom videos can be effective for feedback and complex topics.
