

Building Trust in a Digital Age with Marcus Sheridan
66 snips May 5, 2025
Marcus Sheridan, a renowned author and consultant in content marketing, sheds light on navigating the digital marketing landscape in the home services industry. He discusses the rising importance of video content and adaptation to AI-driven changes. Sheridan shares how businesses can build trust through transparency, innovative strategies, and personal connections. He explores the evolving nature of buyer behavior, emphasizing the power of self-service tools and pricing estimators to enhance customer engagement and drive revenue.
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Think Like Media Company
- Start thinking like a media company regardless of your size.
- Use video frequently; it will dominate marketing in home services soon.
Disrupting Pool Installation
- Marcus disrupted the fiberglass pool industry by exposing faulty sand installations.
- His advocacy led to 80% of pools being installed on durable gravel instead.
Inventing Industry Awards
- Marcus created a 'Pool of the Year' award including competitors to generate industry attention.
- Manufacturers embraced this, linking back and increasing his website's traffic and trustworthiness.