The Home Service Expert Podcast
Building Trust in a Digital Age with Marcus Sheridan
May 5, 2025
Marcus Sheridan, a renowned author and consultant in content marketing, sheds light on navigating the digital marketing landscape in the home services industry. He discusses the rising importance of video content and adaptation to AI-driven changes. Sheridan shares how businesses can build trust through transparency, innovative strategies, and personal connections. He explores the evolving nature of buyer behavior, emphasizing the power of self-service tools and pricing estimators to enhance customer engagement and drive revenue.
01:12:26
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Quick takeaways
- Emphasizing video content is essential for home service contractors to enhance visibility and build trust with potential clients.
- Openly addressing industry flaws can create disruption, helping businesses to establish authority and foster client respect.
Deep dives
Thinking Like a Media Company
Adopting a media-first mindset is crucial in today's home services industry. Video content has become essential, and every contractor should recognize the importance of creating engaging video material to connect with potential clients. The potential of YouTube as a platform suggests it could surpass traditional websites for customer engagement in the near future. Embracing this shift can significantly enhance a business's visibility and consumer trust.
