The Home Service Expert Podcast cover image

Building Trust in a Digital Age with Marcus Sheridan

The Home Service Expert Podcast

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Navigating Commoditization in Home Services

This chapter examines commoditization in the home service industry, emphasizing the need for businesses to differentiate through technician training, customer service, and innovative strategies. It recounts the success story of a CEO who built customer trust by prioritizing transparency and engagement. The discussion extends to marketing strategies and building trust in a digital landscape, asserting that emotional connections and clear communication are key to standing out.

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