Plumbing & HVAC Hustle Podcast Marcus Sheridan on Price Transparency in Home Services
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Mar 13, 2025 
Marcus Sheridan, founder of River Pools and author of 'They Ask You Answer', dives into the crucial concept of price transparency in home services. He reveals how displaying clear pricing information not only builds customer trust but also drives business growth. Sheridan emphasizes the importance of self-service tools like pricing estimators and video content in enhancing engagement and lead generation. He advocates for innovative communication strategies that help home service companies stand out by treating customers with fairness and openness.
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Obsess Over Customer Questions
- Obsess over customer questions, worries, and fears, addressing them on your website and online.
- Become the "Wikipedia" of your industry, answering every possible question to build trust and dominate search results.
Transparency Over Price
- Customers are scared away by ignored questions, not high prices.
- Address customer concerns transparently to build trust and avoid frustration.
Pricing Page Levels
- Having a "Pricing" tab that leads to a contact form frustrates customers (Level Zero).
- Aim for Level Three: a pricing estimator that provides instant estimates, not just quotes.
