The Advanced Selling Podcast Content That Connects: Using Video as a Sales Asset
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Apr 7, 2025 The hosts dive into the importance of video content, highlighting YouTube's potential to surpass company websites. They tackle common fears about creating video, offering creative ideas like customer spotlights and demos. They argue that embracing video not only enhances customer connection but also offers immense rewards with minimal risks. Personal stories illustrate how video can boost confidence and engagement, especially in less dynamic industries. Plus, there’s a discussion on using AI tools to enhance podcast creation and maintain authenticity.
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Create a YouTube Channel
- Salespeople should create their own YouTube channel.
- There's zero downside and infinite upside, especially with Gen Z preferring YouTube.
YouTube's Growing Importance
- Marcus Sheridan predicts YouTube's importance may surpass company websites in the next 5-10 years.
- YouTube is the second most popular search engine and Gen Z favors it.
Just Start
- Start creating videos now; don't wait.
- Many are intrigued but intimidated, yet starting is key, regardless of feeling behind.
