The Advanced Selling Podcast
Bill Caskey and Bryan Neale: B2B Sales Trainers
Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.
Episodes
Mentioned books
18 snips
Sep 2, 2025 • 25min
AI Role-Playing Revolution with Hyperbound.ai
Sai Guduguntla, co-founder of Hyperbound.AI, shares his journey from AI engineer to sales innovator. He discusses the transformative power of AI in sales training, revealing how their platform offers real-time role-playing scenarios to boost skills. The conversation highlights the benefits of practicing in a judgment-free environment and the importance of building a culture of continuous learning. Listeners learn how to use this innovative tool to enhance confidence and improve closing rates, making sales practices more effective and engaging.
29 snips
Aug 29, 2025 • 19min
Expert Frameworks: The Video Hook That Stops the Scroll
In this engaging discussion, the hosts explore expert frameworks essential for sales success in a competitive market. They outline a compelling three-part video structure that hooks viewers within the first five seconds, builds an engaging story, and ends with a strong call-to-action. The conversation emphasizes the shift in social media dynamics, transforming platforms into interest-driven spaces. With a mix of humor, they also touch on the common challenges of virtual meetings, making this session both informative and entertaining.
16 snips
Aug 27, 2025 • 36min
Winning in the Red Zone with Marcus Chan
Marcus Chan, founder of Venli Consulting Group and a former record-holding swimmer, shares his expertise on navigating the critical 'red zone' of sales where deals often stall. He emphasizes the importance of early pricing discussions and fostering multi-stakeholder engagement to avoid late-stage surprises. Chan introduces his ADVANCE Framework, a valuable tool for enhancing sales forecasting and accountability. They also discuss shifting to monthly business reviews to drive commitment and transparency, equipping sales leaders with strategies to seal the deal.
8 snips
Aug 25, 2025 • 22min
The Prospect Experience Revolution: Small Actions, Big Impact
Dive into the revolutionary concept of 'PX 90'—the prospect experience—focusing on how small actions can have a big impact. Discover how personalized follow-ups and strategic introductions can set you apart from the competition. Listen to a fascinating customer service story from Southwest Airlines that highlights the power of positive interactions. Explore the role of AI in enhancing buyer-seller dynamics and the importance of personal touches like handwritten notes. Embrace delegation to empower your sales process and create genuine connections.
28 snips
Aug 21, 2025 • 6min
How 30 Pages Can Separate You from Every Competitor
Transform yourself into an industry authority with a mini book! Discover how one 20-page book led to bankable results, proving that a small investment can yield massive returns. Uncover strategies to stand out in a crowded market and attract premium clients. With insights and personal anecdotes, this discussion shows how to leverage your expertise for impactful positioning. Stop blending in and start becoming the expert everyone looks to!
19 snips
Aug 18, 2025 • 16min
Heart vs. Process: Why Both Matter in Sales Success
Discover the critical balance between heart-centered selling and process-driven strategies. A candid coaching moment reveals how emotional connection complements systematic approaches for sales success. The importance of decisiveness in both sales and relationships is emphasized, showcasing how clarity can enhance negotiation outcomes. Learn why authentic communication is key, with techniques that refine connections and elevate professionalism. Whether you're naturally warm or process-oriented, find your path to building genuine relationships while driving results.
7 snips
Aug 13, 2025 • 12min
Sales Leadership Hats
Explore the dynamic roles of sales leadership as the host discusses wearing multiple hats—manager, coach, and cheerleader. Discover how data-driven decisions can cut through the noise, while coaching sharpens skills and boosts performance. Learn how to ignite motivation and tackle mental roadblocks in your team. By identifying which hat you're wearing in meetings, you can foster trust and create more productive conversations, enhancing overall effectiveness in sales leadership.
32 snips
Aug 11, 2025 • 17min
Sales Call Prep in the AI Era: Why Research is Non-Negotiable
Navigating the digital landscape, the hosts dive into essential strategies for preparing for sales calls. They underscore the importance of combining traditional research methods with cutting-edge AI tools. Personal experiences demonstrate how effective preparation builds confidence and fosters genuine connections. The discussion emphasizes that mastering AI is crucial, as those who adapt will have the competitive edge. LinkedIn also emerges as a vital resource for enhancing professional relationships in this evolving sales environment.
28 snips
Aug 8, 2025 • 5min
The Trust Crisis: 4 Levers to Build Credibility
Explore the urgent trust crisis in sales, where skepticism reigns due to past dishonesty. Discover four key strategies to enhance your credibility: prioritize understanding over selling, walk away when the fit isn’t right, demonstrate value before pitching, and lead with solid proof instead of empty promises. Each interaction you have either strengthens or undermines trust. In a world rife with doubt, the quickest way to win is by proving your trustworthiness.
22 snips
Aug 4, 2025 • 20min
Building Your Platform of Authority
Discover the secret to building your platform of authority! Learn how sales professionals can use various mediums like podcasts and public speaking to share valuable insights. It's not about being the best, but standing out by offering unique observations. The hosts discuss actionable strategies to enhance your influence and encourage taking concrete steps to document insights. Plus, they humorously reflect on their podcasting journey and dive into contemporary issues like pet strollers. Tune in for motivation and practical tips!
