The Advanced Selling Podcast Building Your Platform of Authority
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Aug 4, 2025 Discover the secret to building your platform of authority! Learn how sales professionals can use various mediums like podcasts and public speaking to share valuable insights. It's not about being the best, but standing out by offering unique observations. The hosts discuss actionable strategies to enhance your influence and encourage taking concrete steps to document insights. Plus, they humorously reflect on their podcasting journey and dive into contemporary issues like pet strollers. Tune in for motivation and practical tips!
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Power of Peer Learning
- Matt and Lou from different industries shared practical ideas in the Insider program.
- Their interaction shows the value of smart people collectively improving sales outcomes.
Platform and Authority Defined
- A platform is where you're metaphorically on a stage sharing value to be seen as an authority.
- Authority comes from consistently delivering value, not necessarily being the absolute best.
Platforms Aren't Technology Bound
- LinkedIn and offline client dinners can both serve as platforms of authority.
- The platform isn’t the technology, it’s the opportunity to consistently provide value.