The Advanced Selling Podcast Why Your Q4 Success Starts Now
24 snips
Jul 21, 2025 The podcast emphasizes that summer activities can heavily influence your year-end success. It introduces strategies for shortening sales cycles and planning a robust business plan with three goal approaches. Discussions include the psychological aspects of goal setting and the importance of adapting to changing buyer behaviors. Humorous anecdotes from youth sports add a light-hearted dimension, while the hosts motivate listeners to break free from a summer slowdown mindset and strive for growth.
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July Activities Shape Q4 Success
- Your current July activities shape your Q4 sales results, especially with a 60-90 day sales cycle.
- Avoid summer slowdown mindset and use this time to actively prepare for the year's end success.
Shorten Sales Cycle Like Restaurant Turns
- Shorten your sales cycle from 90 to 60 days to get more 'table turns' or sales opportunities.
- Use tools like upfront videos to educate and move prospects faster, increasing sales frequency.
Create Back-Half Year Plan
- Develop a documented back-half year business plan with specific goals.
- Redo your plan if you miss targets and refocus on key metrics for closing and funnel productivity.