The Advanced Selling Podcast Sales Call Prep in the AI Era: Why Research is Non-Negotiable
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Aug 11, 2025 Navigating the digital landscape, the hosts dive into essential strategies for preparing for sales calls. They underscore the importance of combining traditional research methods with cutting-edge AI tools. Personal experiences demonstrate how effective preparation builds confidence and fosters genuine connections. The discussion emphasizes that mastering AI is crucial, as those who adapt will have the competitive edge. LinkedIn also emerges as a vital resource for enhancing professional relationships in this evolving sales environment.
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Make Research Mandatory Before Calls
- Do research on the company, the location, and the person before every call.
- Treat preparation as mandatory to be more effective and confident in meetings.
A Quick News Find Created A Conversation Starter
- A quick Google News search surfaced a local university initiative tied to a prospect and their city.
- Bill used that discovery to ask about the deal and demonstrate he had researched them.
Use Google News For Fresh Company Intel
- Click the Google News tab for a quick view of recent company headlines before a call.
- Use any relevant headline as a conversation opener or proof you did your homework.