
The Advanced Selling Podcast
Bill Caskey and Bryan Neale: B2B sales trainers for the past twenty years share their strategies, frameworks, tips and tricks to help you leverage your talent, grow your skills and create your own sales success. You'll discover how you can shift your mindset, win with prospects and build long-term relationships with your clients so you can thrive and advance in your career. Bill and Bryan's approach to sales is funny, often quirky and always real. Their work has allowed them to help sales professionals, managers and leaders at hundreds of companies all over the world implement successful strategies and build profitable sales teams. Prospecting, sales communication, buyer resistance, proposals and RFPs, pricing, cold calling, sales forecasting, pain points, psychology, positioning, deal coaching, goal setting, leading and managing, achieving your goals and all the other things that work (and don't work) in the world of sales to help you be the best possible version of yourself.
Latest episodes

5 snips
Feb 27, 2025 • 6min
Why You Need a Youtube Channel
Discover why video content is now essential for sales professionals. Ignoring YouTube today is like lacking a business card decades ago, leaving you invisible to clients. Learn about the shift in buying behaviors where prospects prefer researching through videos. Gain insights into creating engaging and authoritative video content that connects with potential clients. This informative discussion lays out a clear roadmap to boost your business in a video-driven world.

Feb 26, 2025 • 16min
Less Clutter, More Deals
Cleaning up your CRM is crucial for effective sales. An overloaded pipeline is like a cluttered garage—hard to navigate and filled with junk. Regular monthly clean-outs not only improve accuracy but also lead to happier executives. Streamlining your data management opens up space for real growth opportunities. Discover actionable steps to keep your sales process clear and productive.

20 snips
Feb 24, 2025 • 19min
Bridging the Gap: Between-Meeting Engagement
Bill and Bryan dive into the often-neglected time between prospect meetings, emphasizing engagement strategies that go beyond traditional follow-ups. They discuss five innovative techniques including strategic introductions and creating customized content. Building digital resource libraries is highlighted as a way to foster trust and connection. The importance of leveraging trackable video communication and inviting prospects to events is also covered. These actionable insights aim to maintain momentum and showcase value in today’s sales landscape.

8 snips
Feb 20, 2025 • 5min
The Lost Art of Explanation: How to Influence Through Better Communication
In this engaging discussion, an expert examines the common pitfalls of communicating complex ideas, revealing how even seasoned professionals can lose their audience. Key techniques for effective explanation are highlighted: building context, establishing purpose, and mapping out clear paths for understanding. It's not just about sharing information; it's about fostering transformation and trust. The insights are particularly valuable for sales leaders eager to captivate their audience and enhance their persuasive abilities.

8 snips
Feb 17, 2025 • 23min
The Missing Metrics of Modern Selling
Bill and Bryan dive into the overlooked sales metrics that matter most in today's landscape. They emphasize the shift from lead generation to conversion, encouraging a deep dive into data that drives success. The conversation highlights the importance of tracking the average days to close and reassessing pricing strategies. With both humor and practical insights, they provide actionable advice for improving sales efficiency and foster a new approach to measurement that can transform sales performance for professionals at any level.

4 snips
Feb 14, 2025 • 2min
The Hard Truth About Soft Coaching: Why Real Growth Requires Discomfort
In this thought-provoking discussion, the host delves into why many coaching relationships fail to drive real change. He emphasizes that true growth comes from discomfort and constructive confrontation, rather than just maintaining comfort. By presenting a formula that links discomfort and action to transformation, he challenges the idea that likability is essential for effective coaching. This episode calls listeners to embrace discomfort as a route to professional development, urging them to consider bold moves for greater success.

4 snips
Feb 12, 2025 • 15min
Stop Treating Your CRM Like a Filing Cabinet
Sales teams often misuse CRM systems as mere record-keeping tools. Learn how to transform your CRM into a powerful asset by streamlining note-taking and enhancing organization. Discover strategies to boost engagement and foster collaboration, making CRM a vital part of your sales process. It’s time to leverage data instead of just logging it, turning your CRM into a competitive advantage that drives efficiency and keeps your pipeline active. Join the conversation to elevate your sales game!

41 snips
Feb 10, 2025 • 17min
From Features to Transformation
Bill and Bryan emphasize the shift from selling features to showcasing transformational impacts. They illustrate this with examples, stressing the long-term benefits of solutions over short-term gains. The discussion highlights the importance of understanding customer journeys and documenting success stories. Practical advice is offered for sales professionals to move away from a blitz mentality, fostering deeper connections through customer narratives. This transformative approach not only enhances sales strategies but also builds stronger relationships with clients.

4 snips
Feb 7, 2025 • 6min
Why Team Alignment Is Your New Sales Superpower
In this insightful discussion, the importance of team alignment in complex sales is emphasized. Engaging all stakeholders early can uncover challenges and boost collaboration. The conversation also highlights the shift in sales roles from mere diagnosis to implementation expertise, especially as AI reshapes the landscape. Proactively addressing resistance is presented as a key factor in achieving sales success. It's an intriguing look at how modern strategies can revolutionize business interactions.

Feb 3, 2025 • 18min
Why Top Performers Get the Hate: Success Resentment in Sales
The podcast dives into why middle performers often resent their top-achieving peers. It reveals the common excuses used to diminish high performers' success and encourages a mindset shift. Listeners gain insight into fostering collaboration and mentorship to enhance overall success. The discussion also contrasts the mindsets of high and low achievers, highlighting the importance of self-investment. Ultimately, it advocates for embracing a positive perspective to turn competitive envy into growth opportunities.
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