The Advanced Selling Podcast Building Your Everyday Leads System
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May 12, 2025 Dive into the world of 'Everyday Leads,' a revolutionary approach to consistent B2B lead generation. Discover how to keep your pipeline full without the stress of last-minute prospecting. Explore tips on harnessing automated webinars for warm leads and the power of connector meetings. Learn about breaking mental barriers that hold salespeople back, likening the transition to systematic lead generation to fitness training. It's all about building a disciplined, effective strategy for sustained success!
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Sales Funnel Empties After Closing
- Salespeople typically prospect only when their sales funnel is empty after closing deals.
- This habit leads to an empty pipeline at the start of each quarter, causing stress and lost opportunities.
Labor vs System Leverage
- Throwing labor at sales problems is the common but inefficient approach to generating leads.
- A balance of sales and marketing efforts, or 'sales and mark,' is key to creating a continuous lead mechanism.
Schedule Regular Prospecting Time
- Block regular calendar time for prospecting and connector meetings to keep leads flowing.
- Avoid the mindset that only direct sales calls count; use other leverage activities like podcasts or content.