The Advanced Selling Podcast What You Know Matters More Than What You Sell
12 snips
Jun 9, 2025 Discover the hidden goldmine of your own expertise and how it shapes client relationships. The hosts discuss "familiarity blindness" and the importance of recognizing what you know that others might not. Learn to document your unique insights in a 'stuff I know' notes page. Explore how personal stories can strengthen business connections, and get inspired by a listener's success after sharing their skills through video. Plus, find out about community and coaching opportunities that can elevate your professional journey.
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Document Your Unique Expertise
- Document and share the top 12 lessons you've learned in your profession to help clients and prospects.
- Sharing your unique insights can differentiate you much more than a typical sales pitch.
Familiarity Blindness Limits Value
- We suffer from familiarity blindness, undervaluing our own expertise because it's so familiar to us.
- Recognizing this can help you appreciate the unique value your knowledge holds for others.
Your Voice Makes Knowledge Valuable
- Your perspective and storytelling transform even common knowledge into engaging, unique value.
- The way you explain insights matters more than whether others already know them.