This book challenges traditional sales funnels by advocating for a customer-centric approach where businesses focus on answering the questions, concerns, and problems of their buyers. Marcus Sheridan shares his successful strategy that transformed his pool company from a struggling business to one of the largest in the U.S. The book is updated to address new technologies, trends, and the evolving digital consumer, providing practical tactics for content marketing and inbound sales.
Episode Summary In this episode of the ChatGPT Experiment Podcast, host Cary Weston sits down with George B. Thomas—HubSpot expert, content strategist, and passionate advocate for human-centered technology. They dive deep into how AI, especially tools like ChatGPT, can help simplify complex tasks, reclaim time, and amplify impact. George shares his journey of curiosity, how he built the “superhuman framework,” and how he used it to create a digital clone of himself that can help others 24/7 with authenticity and purpose. The episode is filled with warmth, insight, and a strong message about using AI to be more human, not less.
Top 3 Takeaways
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Curiosity + Simplicity = Power: George emphasizes the importance of staying curious and simplifying the complex to unlock new possibilities with AI.
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The Superhuman Framework: Built around purpose, passion, persistence, and love—plus ten “H-pillars”—this framework drives George’s approach to personal and professional growth.
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AI as a Force Multiplier: George’s “clone” project demonstrates how AI can extend your values, knowledge, and personality to help more people, even when you're not physically present.
About George B. Thomas George B. Thomas is a content strategist, speaker, and AI enthusiast with over a decade of experience helping businesses grow using HubSpot and inbound marketing. Known for his empathetic, practical approach, George has 42 HubSpot certifications and a passion for empowering teams and individuals through frameworks like his “superhuman” method. He also created a digital clone of himself to scale access to his knowledge and personality, blending technology with deeply human values. You can find George at georgebthomas.com, helper.georgebthomas.com, or on LinkedIn.
Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com
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CONNECT WITH CARY
ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston
LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/
MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners 
