Entrepreneurs on Fire
How to Become the Most Known and Trusted Brand in Your Market: A Roadmap to Endless Customers with Marcus Sheridan
Apr 7, 2025
Marcus Sheridan, a renowned communication expert and author, shares his insights on becoming a trusted brand. He emphasizes the need for disruption in business strategies to achieve extraordinary results. Trust is vital and should be the foundation of your brand, regardless of changing platforms. Sheridan highlights the importance of transparency and creating engaging media to connect with customers, along with empowering buyers with self-service tools for a better shopping experience. Adaptation and authenticity are key to thriving in today’s market.
23:06
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Quick takeaways
- Disruption in marketing requires businesses to break traditional rules and innovate, becoming leaders in their industries for better customer engagement.
- Building a known and trusted brand relies on transparency, unique value presentation, and fostering human connections with consumers for lasting trust.
Deep dives
Challenges in Customer Acquisition
Acquiring new customers has become increasingly difficult due to significant changes in digital marketing and consumer behavior. The rise of AI technologies, such as ChatGPT, has altered how consumers seek information, impacting traditional search engine optimization strategies. With platforms like Google only capturing a fraction of search traffic, businesses are struggling to gain visibility and connect with their target audience. As a result, many companies find themselves questioning the effectiveness of their existing marketing strategies, which were once successful but are now hindered by these new dynamics.
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