

153. 6 Revenue Driving Videos Every Contractor Needs - Marcus Sheridan
9 snips Mar 27, 2024
Marcus Sheridan, author of 'They Ask, You Answer', returns to share his insights on revolutionizing video content for contractors. He discusses the six must-have videos every contractor needs and the importance of video in building trust and engaging customers. Sheridan also provides a handy Chat GPT prompt for generating video ideas and weighs the pros and cons of in-house vs. outsourced video production. Tune in for actionable strategies to elevate your marketing and enhance client relationships through impactful video content!
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Think Like a Media Company
- Thinking like a media company transforms your business approach and branding.
- Video builds trust by letting customers see and hear you before meeting in person.
Video Humanizes Amid AI Rise
- Video stands out as humanizing content amid growing AI-generated materials.
- Customers increasingly prefer authentic, visual experiences to build trust with brands.
Video Dominates Buyer Journey
- Over 80% of online content consumed is video, shaping consumer expectations.
- 33%+ of buyers prefer sales experiences without sellers, influencing marketing strategies.