Contractor Evolution

Join Luke Hansen, CEO of CompanyCam, Blake Buttry from Churchill USA, and Adam Sylvester of Charlottesville Gutter Pros, as they explore the hidden costs of poor communication in contracting. Discover how to streamline operations with clear roles and structured meeting rhythms. They share actionable insights on effective communication rituals, managing sales-to-production handoffs, and using photo documentation to enhance clarity in operations. Tune in for tips on coaching teams and fostering critical thinking to boost project success.

Kedma Ough, a business therapist and TEDx speaker, shares her journey from overcoming childhood trauma to becoming a bestselling author and coach. In this insightful discussion, Kedma coaches Danny on breaking free from limiting beliefs and negative self-talk. She highlights the importance of recognizing and reframing harmful narratives, reveals her four-part LEAP method for mindset shifts, and emphasizes how personal growth can positively impact those around us. Tune in for powerful strategies to revolutionize your entrepreneurial journey!

David Jenyns, a systems expert and author known for Systemology, discusses the innovative role of the Systems Champion. He highlights how this position differs from traditional roles, emphasizing its importance in streamlining processes. David reveals that junior staff can excel in this role with the right traits like curiosity and tech-savviness. He also shares insights on how AI is reshaping business functions and the need for champions to adapt quickly. Learn actionable steps for creating effective systems in your contracting business!

Ryan Lermitte, founder of Umbrella Property Services and a veteran member of Breakthrough Academy, shares his transformative eight-year journey in entrepreneurial community. He discusses the emotional ROI of genuine connections and how collaborating with competitors can elevate industry standards. Ryan emphasizes the importance of authenticity, addressing fears to build deeper relationships. He also highlights how community engagement fuels personal growth alongside business success, proving that entrepreneurship thrives in connection rather than isolation.

In this discussion, Greg Shove, founder of Section AI, a specialist in AI integration, shares transformative insights for contractors. He highlights the importance of treating AI as a thought partner rather than a tool, emphasizing practical applications like project cataloging and role-playing client meetings. Greg debunks fears about automation in hands-on trades and offers a roadmap for small businesses to leverage AI for efficiency and growth. He advises on building a 'company brain' and maintaining critical thinking as AI becomes part of company culture.

Discover the six essential systems that can transform contractors' businesses and alleviate burnout. Learn how financial controls and clearly defined roles can streamline operations. Dive into hiring strategies that focus on ideal candidate profiles and effective training programs. Explore methods for tracking sales forecasts and marketing ROI. Gain insights on prioritizing annual initiatives and improving time management through delegation. Discover how to achieve work-life balance while ensuring your business serves your personal goals.

Mark Sedgley, CEO of Granum and former head of LMN, Greenius, and SingleOps, shares his insights on leadership and industry growth. He discusses his transition from entrepreneur to CEO and the importance of equipping and empowering teams. Mark highlights the future of the green industry, emphasizing tech adoption and overcoming the fear of change. He also shares valuable change management practices for contractors and explains the reasoning behind the Granum rebranding.

Life-changing moments can reshape our perspectives. The host shares how embracing mantras like 'F*ck it' helped him overcome bullying and regain confidence. Transforming ‘I can’t’ into 'How can I?' sparked a solution-oriented mindset. Learning to relinquish control allowed his teams to thrive without his constant oversight. Finally, focusing on gratitude with 'It’ll be fine' helped him navigate stress during rapid growth. Each mantra reflects a powerful shift essential for resilience and success.

Phil Risher, a seasoned contractor marketing expert and SEO strategist, dives into the transformative world of AI and its impact on customer searches. He discusses the evolving landscape of SEO with a focus on Generative Search (GEO) and Answer Engine Optimization (AEO). Phil emphasizes the importance of personalized content, suggesting easy ways to create engaging videos that boost conversion rates. Listeners also learn how to utilize transcripts from field conversations to create valuable blog content, along with leveraging organic posts for paid advertising.

Take our 5 minute quiz and get your free personalized Contractor Growth Scorecard today: https://trybta.com/DL240To learn more about Breakthrough Academy, click here: https://trybta.com/EP240 What if you offered a potential customer a free vacation if they hired you by the end of the week? Would it increase your closing rate? Today’s guest John Dwyer (JD, for short) swear by this strategy and in this episode, he’s gonna tell you why.---What if you offered a potential customer a free vacation if they hired you by the end of the week?Gimmicky? Maybe.But according to today’s guest, it works.John Dwyer, or “JD” for short, has built an entire business around incentive-based marketing. In other words, rather than resorting to price discounting to get more work, what if you looked for a value add incentive instead?Sometimes that’s something small, like a Happy Meal toy. Sometimes it’s a free trip to Disneyland.In this episode, JD breaks down what he thinks are the 5 elements of a successful direct response campaign, including what he calls the WOW factor incentive.This guy’s got some seriously out of the box ideas, so buckle up.Episode Highlights:- Learn how John “JD” Dwyer has used incentive-based marketing to generate over $15 billion in extra sales for businesses across multiple industries.- Understand what the “WOW Factor” is and how it might fit into your marketing strategy.- Get inspired to find creative alternatives the next time you’re thinking of price discounting to get more sales.Get in touch with JD at john@theinstituteofwow.comLearn more about the Institute of Wow vacations Incentive - https://vacationsincentive.com/00:00-Intro01:32-About JD and the Institute of Wow07:52-What exactly is direct response marketing?11:01-5 components of direct response marketing22:41-About the Wow Factor vacation incentive39:26-How to be the "UN" authority41:52-Quick hits: best and worse of JD's career53:00-Wrap up