Contractor Evolution 229. Why Most Contractor Marketing Fails (And How To Fix It) - Ryan Chute
Aug 6, 2025
Ryan Chute, a partner at Wizard of Ads and an international sales strategist, dives into the unique marketing hurdles faced by contractors. He highlights the vital role of brand storytelling and emotional connection over transactional methods. Ryan points out common branding mistakes, explaining how to craft memorable messages that resonate with customers. He also discusses the importance of trust, advocating for authentic communication and innovative service promises that exceed expectations, ultimately elevating contractor marketing to build long-lasting relationships.
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Contractor Marketing Is Problem-Solving
- Contractor marketing is unique because it sells solutions to urgent problems, not impulse buys.
- It aims to ease customer pain, focusing on trust and memorability rather than identity or style.
Trust Trumps Commodity Status
- Contractors compete by building trust since their offerings are commoditized solutions to needs.
- Winning means becoming the most trusted, which is achieved by appealing to customers' feelings.
Target Relational Customers
- Attract relational customers who care about long-term trust and convenience.
- Show empathy first, then demonstrate competence to earn their business.
