Contractor Evolution cover image

229. Why Most Contractor Marketing Fails (And How To Fix It) - Ryan Chute

Contractor Evolution

00:00

Marketing Evolution in Construction

This chapter explores the differences between traditional advertising agencies and consultancy models in the construction industry. It emphasizes the importance of creative writing, effective negotiation, and understanding consumer perceptions, particularly in selling services that often address immediate needs rather than desires.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app