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229. Why Most Contractor Marketing Fails (And How To Fix It) - Ryan Chute

Contractor Evolution

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Building Trust Through Storytelling in Contractor Marketing

This chapter explores the importance of relationship-building and trust in contractor marketing, emphasizing empathy and competence over traditional transactional approaches. It discusses how effective storytelling and relatable narratives can resonate with customers, moving beyond generic advertising to create a compelling brand identity. By focusing on authentic communication and addressing customer pain points, businesses can enhance engagement and foster long-term relationships that drive success.

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