

228. 4 Essential Business Systems Every Contractor Should Master - Tony Fraser-Jones
28 snips Jul 30, 2025
Tony Fraser-Jones, an entrepreneur and founder of The Profitable Tradie, shares his insights into common challenges faced by contractors in both Australia and New Zealand. He emphasizes the importance of building a strong employer brand to attract skilled labor and discusses effective recruitment strategies. The conversation also touches on mastering internal financial management and job costing to improve profitability. Furthermore, Tony highlights the role of proactive marketing tactics and the potential impact of artificial intelligence on the contracting industry.
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Tony's Business Transition Story
- Tony Fraser-Jones shared how he moved from restaurant ownership to property business, then coaching contractors after facing economic challenges.
- He emphasizes the emotional strain of business ownership and the fulfillment from helping tradespeople succeed.
Training Mindset Impacts Talent
- Great tradespeople are scarce because most employers view training as a cost, not an investment.
- Investing in employee development yields better returns than fearing talent leaving after training.
Reuse and Nurture Applicant Pool
- Keep a rated, stored database of job applicants to nurture and reactivate over time.
- Regularly engage past applicants by offering referral incentives to expand your hiring network.