Tony Fraser-Jones

Tony Fraser-Jones, an entrepreneur and founder of The Profitable Tradie, shares his insights into common challenges faced by contractors in both Australia and New Zealand. He emphasizes the importance of building a strong employer brand to attract skilled labor and discusses effective recruitment strategies. The conversation also touches on mastering internal financial management and job costing to improve profitability. Furthermore, Tony highlights the role of proactive marketing tactics and the potential impact of artificial intelligence on the contracting industry.