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153. 6 Revenue Driving Videos Every Contractor Needs - Marcus Sheridan

Contractor Evolution

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Harnessing Video for Business Growth

This chapter explores the vital role of video content in the home improvement industry, advocating for businesses to adopt a media-centric approach to engage with customers. It delves into shifting consumer preferences towards visual interactions, emphasizing the necessity of video to build trust and authenticity with potential buyers. The chapter also provides practical strategies and techniques for contractors to effectively create and utilize video content without significant financial investment.

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