Tyler Link, founder of a thriving concrete company, took his side hustle to $4M annually through savvy digital marketing strategies. He discusses leveraging SEO, Google Ads, and effective lead generation to fuel growth. Tyler emphasizes the importance of building trust with customers, consistent follow-ups, and the invaluable role of referral partnerships. He also shares insights on mastering business finances and highlights that speed and action often matter more than striving for perfection in the entrepreneurial journey.