Tyler Link, founder of a thriving concrete company, took his side hustle to $4M annually through savvy digital marketing strategies. He discusses leveraging SEO, Google Ads, and effective lead generation to fuel growth. Tyler emphasizes the importance of building trust with customers, consistent follow-ups, and the invaluable role of referral partnerships. He also shares insights on mastering business finances and highlights that speed and action often matter more than striving for perfection in the entrepreneurial journey.
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volunteer_activism ADVICE
Marketing and Sales
Focus on marketing and sales to scale a home service business.
Get a website up and running quickly and start advertising immediately.
question_answer ANECDOTE
Initial Pricing Mistakes
Tyler initially used a simple cost-per-square-foot pricing model for concrete projects.
This proved ineffective and led to financial losses on some jobs.
volunteer_activism ADVICE
Pricing Strategy
Calculate your business overhead and the man-hours required for each project.
Factor in labor, overhead, and profit to determine accurate pricing.
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This book challenges traditional sales funnels by advocating for a customer-centric approach where businesses focus on answering the questions, concerns, and problems of their buyers. Marcus Sheridan shares his successful strategy that transformed his pool company from a struggling business to one of the largest in the U.S. The book is updated to address new technologies, trends, and the evolving digital consumer, providing practical tactics for content marketing and inbound sales.
Tyler Link started his concrete company as a side hustle, and in just a few years, he transformed it into a $4M/year business. In this episode of the UpFlip Podcast, Ryan sits down with Tyler to uncover the strategies and mindset that fueled his incredible journey. From his roots in digital marketing to partnering with his father-in-law in the concrete industry.
Tyler reveals how he built a strong foundation for business scaling by focusing on SEO, lead generation, Google Ads, and innovative digital marketing strategies. He also emphasizes the value of consistent follow-ups, building trust with customers, referral partnerships, and financial management as key drivers of success.
Tyler’s story is not just about growing a business—it’s about personal transformation, overcoming challenges, and finding freedom through entrepreneurship.
Takeaways
Tyler Link scaled a concrete side hustle to $700,000 in one year.
Understanding marketing and sales is crucial for business growth.
Lead generation is key; Google Ads and networking were essential.
Pricing projects accurately is vital to avoid losses.
Competition can indicate a healthy market for your business.
Building trust is more important than hiring for skill initially.
Action and speed are more important than perfection when starting out.
Referral partnerships can generate significant revenue without cost.
Effective marketing requires a solid foundation of branding and reviews.
You don't need to capture the entire market to succeed. Building relationships is key to successful sales.
Follow-ups should be simple and consistent.
SEO can drive significant traffic but needs to be targeted.
Paid ads should focus on visibility, clickability, and convertibility.
Understanding financials is crucial for business sustainability.
Leads and sales should be the primary focus for new businesses.
Control over one's business leads to personal freedom.
Ready to be your own boss without starting from scratch? Grab our FREE Franchise Guide and unlock the secrets of proven business models that have already created thousands of success stories.
For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.
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