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177. Marketing Strategies to Get you to $4M/year

The UpFlip Podcast

CHAPTER

From Employee to Entrepreneur: A Concrete Journey

This chapter discusses the transformation of a marketing agency focused on concrete companies and the speaker's shift from stable employment to entrepreneurship. It highlights the steps taken to secure leads through digital marketing and the challenges of early project pricing. The speaker shares valuable lessons learned about customer acquisition and the evolution of their sales strategies as they navigated the complexities of their new business.

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