The Sales Evangelist

4 Simple Ways To Become The Most Known & Trusted In Your Industry | Marcus Sheridan - 1877

9 snips
Mar 3, 2025
Marcus Sheridan, author of "Endless Customers" and a renowned sales and marketing expert, shares insights on navigating the AI-driven market. He discusses the challenges of gaining consumer trust in an era dominated by AI and highlights four key pillars to become a trusted brand: share what others won’t, embrace innovative video content, sell differently, and maintain a human touch. Marcus emphasizes the importance of breaking industry norms to stand out, urging listeners to prioritize authenticity and adaptability in their marketing strategies.
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INSIGHT

Lead Generation Challenges

  • Generating leads is becoming increasingly challenging for businesses, impacting agency satisfaction.
  • This struggle stems from AI advancements, necessitating brand trust-building.
ADVICE

Building a Trusted Brand

  • Focus on becoming a known and trusted brand to overcome the challenges of AI and declining Google searches.
  • Stop relying solely on keywords and traditional content; tell AI why you deserve trust.
ADVICE

Four Pillars of a Trusted Brand

  • Differentiate your brand by saying, showing, selling, and being more human than competitors.
  • Disrupt industry norms and inject personality; don't be afraid to stand out.
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