Join Jenny Proctor, an experienced marketing consultant and author of the award-winning book *Marketing for Introverts*, as she shares her journey from introversion to marketing success. She discusses the challenges introverts face in a noisy business world and reveals strategies for leveraging their unique traits. Jenny emphasizes the power of quality content in influencing purchasing decisions and how introverts can thrive with authenticity in marketing. Listen in for a blend of practical tips, personal anecdotes, and holiday reflections!
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question_answer ANECDOTE
Introvert Realization
Jenny Proctor realized she was an introvert through a personality test during her master's degree.
This realization helped her understand why she felt different in social and work situations.
insights INSIGHT
MBTI Type Envy
Both introverts and extroverts sometimes experience "type envy" for the other.
Jenny Proctor found it interesting that an extrovert, Alison Jones, envied introverts' traits.
question_answer ANECDOTE
Recharging Differences
Jenny Proctor and her extroverted friend, Kate, reacted differently after a social event.
Jenny recharged by spending a quiet weekend at home, while Kate went partying in Ibiza.
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Badly Behaved People: How to Deal with Idiots at Work
Badly Behaved People: How to Deal with Idiots at Work
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Zena Everett
Marketing for Introverts
Marketing for Introverts
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Jenny Proctor
The Long Win
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Kath Bishop
Your Business, Your Book
Your Business, Your Book
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Ginny Carter
Champion Thinking: Get Out of Your Own Way, Find Your Peak Performance
Champion Thinking: Get Out of Your Own Way, Find Your Peak Performance
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Simon Mundy
The Let Them Theory
A Life-Changing Tool That Millions of People Can't Stop Talking About
Mel Robbins
They Ask You Answer
Marcus Sheridan
Krista Kotrla
This book challenges traditional sales funnels by advocating for a customer-centric approach where businesses focus on answering the questions, concerns, and problems of their buyers. Marcus Sheridan shares his successful strategy that transformed his pool company from a struggling business to one of the largest in the U.S. The book is updated to address new technologies, trends, and the evolving digital consumer, providing practical tactics for content marketing and inbound sales.
Quiet
The Power of Introverts in a World That Can't Stop Talking
Susan Cain
In 'Quiet', Susan Cain presents a comprehensive argument that modern Western culture misunderstands and undervalues the traits and capabilities of introverted people. She charts the rise of the 'Extrovert Ideal' and explores how it permeates various aspects of society, including workplaces, schools, and social interactions. Cain draws on research from biology, psychology, neuroscience, and evolution to demonstrate that introversion is common, normal, and valuable. The book offers advice for introverts on functioning in an extrovert-dominated culture and advocates for changes to support and recognize the contributions of introverts. It also distinguishes between introversion, shyness, and anti-social behavior, and highlights the unique strengths of introverts, such as deep thinking, persistence, and excellent negotiation skills.
'It's that place of, you know, because it's your business and your livelihood, having to say, "Come and buy my thing because I'm great. I'm great at it. Look at me, look at all these great things I can do for my clients." And oh my goodness, that's difficult.'
Jenny Proctor is living proof that you don’t need to shout to get the right kind of attention. It can feel pretty lonely, being an introvert in the famously extrovert environment of a corporate marketing department. But setting up her own business meant Jenny was free to set her own rules, and the fact that her book, Marketing for Introverts, won the Business Self Development Book of the Year award is proof that her approach is welcomed by others, too.
Whether it’s the quiet power of a well-crafted blog post or the paradoxically introvert-friendly nature of video marketing, Jenny’s insights on how introverts can rewrite the marketing rules are as practical as they are reassuring.
I'm an off-the-scale extrovert, and we discovered, hilariously, that we have at times both secretly envied the other's MBTI profile. But whether you're an introvert, an extrovert, or something in between, you'll find something worth listening to in this episode.
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