The Extraordinary Business Book Club

' Nobody cares about you until you show that you understand their problem, their situation, and you care about them.' As a former international speaker bureau owner, Maria Franzoni knows exactly what it takes to become a highly sought-after (and well-paid) speaker. In this week’s conversation, she reveals what speaker bookers are really looking for, and you might be surprised to discover that how well you speak is only one factor in her brilliant Bookability Formula. We talk about the interplay and overlap between being a speaker and being an author, and the way in which books support speaking so beautifully, and vice versa. (But it has to be the right book - Maria spent months of her life writing the wrong one so you don’t have to.) If you want to land more speaking gigs, if you’re not afraid to hear what that takes, and if you want to write the right book to support all of that, you probably shouldn’t miss this.

 'You need to kind of kick off this persuasive chain reaction and enlist people to the cause of your book.' In the book trade, James Spackman is known as 'The Pitch Doctor'. From an illustrious start to his career in the post room at Bloomsbury to sales, marketing and agency roles at Hachette, Osprey and now The bks Agency, his passion has always been to communicate a passion for books.  As he explains, the success of a book depends in large part of a 'chain of enthusiasm' that has to begin with the author and ultimately - hopefully - reaches the reader through a complex ecosystem of agents, editors, sales reps, marketers and booksellers. This is the art of the pitch, and because it ends with the reader, that's where the crafting of it must begin too.  In this week's conversation we discuss the fact that publishing is 'a business of persuasion rather than a meritocracy of texts', and what that means for authors. We also talk about the extraordinary route that James took to publish his own book, why measures of success are deeply personal, and why doing things your way is so damn rewarding. 

When she started her first job reporting on farming, trying to work out how to move into interior design, Sally Percy had no idea she'd forge such an extraordinarily successful careeer as a business journalist and author. But the lessons she learned in her earliest days - how to write so a five-year-old child could understand, how to write to word count, the sanctity of deadlines, and perhaps most importantly how to ask questions without embarrassment - have stood her in good stead.  That kind of unashamed questioning is a trait also shared by many of the leaders she interviewed for her latest book 'The Disruptors', shortlisted for the Business Book Awards. In this conversation she shares her hard-won lessons for writers, and also reflects on how business and business writing has changed over recent years and where the opportunities for those writing in the space can be found. 

People who write business books - at least, business books worth reading - tend to think a little differently. This ‘Best Bits’ episode features a formidable line-up of disruptors, each of whom brings a very personal toolkit for unsettling the status quo, in work and in life. Challenging the system often starts by asking awkward questions and you'll find lots of those here. What you WON'T find are excuses. Think you’re not creative or confident enough to be an author? This is for you.  Listen, enjoy, but don’t expect to leave with your assumptions undisturbed. Hear from:  Charlotte Otter on why we need new leaders (and how to get them);  Hilary Cottam on reimagining work; Lesie Grandy on creative velocity; Mike Porteous on redefining confidence;  Todd Sattersten on books - and publishing models - that turn things upside down;  Jane Friedman on why you should consider NOT writing a book;  Georgia Kirke on how AI can help unleash the missing voices;  Kerry Tottingham on how to launch a book differently.  Let's keep shaking things up, brilliantly.

'I see confidence as something that's rooted in how we feel before any words, something which touches on sensations.' What do you think of when you think of sports coaching? Elite lean performance machines preparing to break records?  Mike Porteous has competed and coached at elite level as a triathlete, but he believes that coaxing new swimmers from the shallow end is just as important an act of coaching as taking an elite to a new world Ironman time.  His vision of coaching is centred on confidence - and all the messy, emotional reality that surrounds human ambition, at whatever scale. To allow people to go beyond what they believed themselves capable of - in sport and in life - the coach needs to build confidence in three directions: the athlete's confidence in their own ability, the athlete's confidence in the coach, and, crucially, the coach's confidence in themselves. There's an obvious parallel to the book-writing process, and the slow-burn confidence demanded of authors to grapple the uncertainty and believe that their message is worthwhile. If you're involved in coaching, in whatever capacity, and particularly if you're writing about it, this is for you. 

 "How do you want your book to make people feel? Start with the feeling and then work your way backwards." When you're all about creativity, social justice and empowering individuals to transform pain into positive action, how do you design a book launch that reflects that?  Kerry Tottingham rejected the warm white wine option for a radically different book launch event to celebrate the launch of her new book 'Healing-Centred Transformation: Mend, tend and change the future'. This week's podcast is a behind-the-scenes look at how she did it, with insights and advice for anyone planning a book launch of their own. 

What does a good working life look like in the 21st century? Dr Hilary Cottam, OBE has spent the last five years exploring this question through collaborative workshops she calls 'imagininings', involving all sectors of the post-industrial workforce from gravediggers to consultants. The same resonant themes kept emerging: the need for work that pays the basics, offers meaning, allows space for caring and play, is tied to place, and demands collective, not just individual, change. She discovered that the challenges we face - technological disruption, ecological crisis and a lack of social justice - together provide the springboard for this change. And in the process of putting it all together into her new book, The Work We Need, she also discovered that writing, like change-making, is a slow, humbling process best done in community.  Profound, challenging, generous, inspiring - and very much worth your listen. 

 'Every time I interviewed somebody, I said, is there anyone you think I should talk to? And so it had a network effect for me. My network grew with these generous, amazing, thoughtful people.' Writing a novel can be lonely; writing a thesis can be demanding; writing a business book can be a team effort. Charlotte Otter's done all of these, with a side of journalism, and in this week's podcast we talk about the different approach to those genres, and what she learned about structure and community along the way.  In her new book 'We Need New Leaders: Mastering reputation management to reshape the C-Suite', Charlotte argues that reputation is a powerful tool of advancement too often overlooked by - or unavailable to - people from underrepresented backgrounds. Which means that communications professionals can play a key role as allies for more equitable business. Listen in for a fresh take on how we can build better business leadership, and how you can write a better business book, too.   

' I think reading a book is sometimes like... you've slowed things down. You're in this present moment, working on this very particular thing. And I think we want more of that in our lives.' What makes a business book worth reading - or publishing? If you’ve ever felt overwhelmed by the sheer volume (and, let’s be honest, variable quality) of business books on the market, you’ll appreciate Todd Sattersten's refreshingly thoughtful approach. As the author of The 100 Best Business Books of All-Time and the upcoming 100 Best Books for Work and Life, he's done a lot of leg work on your behalf as a reader.  And as publisher and owner of Bard Press, he's doing his bit for quality over quantity with a startlingly original business model: Bard publishes just one book each year. Risky? Revolutionary? Realistic? All of those things. We also talk about the increasingly blurred lines between business and self-development books, the importance of identifying real-world problems and the route to 100,000 copies. Extraordinary Business Book Club gold. 

Discover the journey of transforming a creative spark into a blazing idea. The importance of permission, preparation, and patience in nurturing creativity takes center stage. Hear about a unique experience at a writing retreat where fire becomes a metaphor for inspiration. Learn how fostering an environment that supports creativity can lead to remarkable results. Plus, insights on how organizations can better support midlife women through transformative literature are shared.