Outsmarting AI: Secrets to Human-Centered Marketing

Mark Schaefer is a globally recognized marketing futurist, bestselling author of Marketing Rebellion and The Content Code, and host of the top-ranked Marketing Companion podcast. He’s also a keynote speaker and trusted strategy consultant to some of the world’s leading brands.

In this episode, Mark joins the Duct Tape Marketing Podcast to discuss his latest book, Audacious: How Humans Win in an AI Marketing World. He shares powerful insights on why human-centered marketing is the antidote to AI saturation and how bold, creative branding, emotional connection, and shared experiences are reshaping modern marketing strategy. If you're looking to stand out in the age of automation, this episode is your roadmap.

Today we discussed:

00:00 Opening

00:09 Introducing Mark Schaefer

00:59 Where Do Humans Fit in an AI Dominated World?

04:09 A World Without Shared Experiences

07:00 How to Out-Human AI

09:44 Embracing Every Day Awe

13:08 How AI is Changing Consumer Behavior

17:25 Story of the Book Cover

19:17 Start with Wrong

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