How to Think Strategically About AI Tools

Dan Sanchez is an AI marketing strategist, consultant, and creator of the AI-Driven Marketer podcast. He’s a leading voice in the intersection of artificial intelligence and marketing strategy, helping businesses harness AI for content creation, automation, and growth. In this episode, Dan shares how marketers can think strategically about AI tools like ChatGPT—using them not just to automate tasks, but to enhance problem-solving, productivity, and creative strategy. Tune in to learn how to cut through the noise, avoid overwhelm, and make AI your most valuable co-pilot in the ever-evolving world of marketing.

Today we discussed:

00:00 Opening

00:09 Introducing Dan Sanchez

01:57 Approaching AI Strategically

04:04 Creating New Things with AI

06:36 Evolution of AI Prompting

08:50 Humans Changing Role in Marketing

11:38 Developing Skills vs Delegating Tasks

13:51 AI Agents Affect on Marketing

17:50 Advice on Using Deep Research

More About Dan Sanchez:

Check out Dan Sanchez's Website: https://danchez.com

Connect with Dan Sanchez on LinkedIn: https://www.linkedin.com/in/digitalmarketingdan/

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