Dan Sanchez is an AI marketing strategist, consultant, and creator of the AI-Driven Marketer podcast. He’s a leading voice in the intersection of artificial intelligence and marketing strategy, helping businesses harness AI for content creation, automation, and growth. In this episode, Dan shares how marketers can think strategically about AI tools like ChatGPT—using them not just to automate tasks, but to enhance problem-solving, productivity, and creative strategy. Tune in to learn how to cut through the noise, avoid overwhelm, and make AI your most valuable co-pilot in the ever-evolving world of marketing.
Today we discussed:
00:00 Opening
00:09 Introducing Dan Sanchez
01:57 Approaching AI Strategically
04:04 Creating New Things with AI
06:36 Evolution of AI Prompting
08:50 Humans Changing Role in Marketing
11:38 Developing Skills vs Delegating Tasks
13:51 AI Agents Affect on Marketing
17:50 Advice on Using Deep Research
More About Marcus Sheridan:
Check out Dan Sanchez's Website: https://danchez.com
Connect with Dan Sanchez on LinkedIn: https://www.linkedin.com/in/digitalmarketingdan/
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