The Duct Tape Marketing Podcast Why Tiny Experiments Might Be the Key to Sustainable Success
14 snips
May 15, 2025 
Anne-Laure Le Cunff, a neuroscientist and founder of Ness Labs, discusses her transformative journey from Google executive to innovator in mindful productivity. She emphasizes the drawbacks of rigid goal-setting, advocating for 'tiny experiments' that promote curiosity and creativity. Anne-Laure explores the psychological challenges of fear in experimentation and how AI can enhance the process. Listeners gain valuable insights into applying her PACT framework in marketing, making personal growth a dynamic and flexible journey.
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Health Scare Changed Her Focus
- Anne-Laure experienced a severe health scare with a blood clot requiring surgery.
- Her focus on work over health triggered her to reconsider life's priorities.
Rethink Goals in Uncertainty
- Goal-setting is often harmful when applied rigidly in uncertain situations.
- Tiny experiments foster growth by embracing curiosity and uncertainty instead of fixed outcomes.
Goal Sharing Can Backfire
- Publicly announcing health goals can decrease the likelihood of achieving them.
- Sharing goals provides a dopamine hit that may reduce the motivation to follow through.
