The Duct Tape Marketing Podcast AI, Authenticity, and the Future of PR
Jun 5, 2025
Christine Perkett, a communications strategist and co-founder of The Nova Method, dives into the intersection of PR and AI. She discusses the importance of authenticity and trust in a technology-driven world, introducing her signature framework—Assimilate, Align, Activate. Christine explains how brands can leverage AI without sacrificing their human touch, tackle misinformation, and avoid PR pitfalls. Her insights on modern search and client understanding offer a fresh perspective on navigating today's digital communication landscape.
AI Snips
Chapters
Books
Transcript
Episode notes
Trust Challenges in AI Era
- Trust is crucial but harder to build due to deep fakes and lazy AI content.
- Brands must adopt authenticity and thoughtful human input alongside AI assistance.
Train Staff for Thoughtful AI Use
- Train your staff on thoughtful AI use and create clear integration guidelines.
- This prevents generic, inaccurate outputs and keeps communications authentic.
Bud Light Audience Misstep
- Bud Light tried to connect with the LGBTQ community using a transgender spokesperson for a can design.
- The campaign was poorly planned and alienated both existing customers and the target audience.
