Christine Perkett is a seasoned entrepreneur, communications strategist, and co-founder of The Nova Method—a pioneering PR and marketing firm focused on audience-first strategy and brand trust in the age of AI. She is also the founder of Perkett PR and a faculty member at Northeastern University, where she teaches graduate-level social media and branding. In this episode, Christine shares how brands can stay authentic and human while leveraging technology, and introduces the Nova Method’s signature framework: Assimilate, Align, Activate. Listeners will gain insight into building trust, avoiding PR missteps, and navigating the fast-changing landscape of digital communication with confidence.
Today we discussed:
00:00 Introducing Christine Perkett
00:49 How the Nova Method was Created
02:12 How is AI Changing PR?
03:24 How AI and PR Helps you Build Trust
06:51 The Three-A's Framework
10:38 Protecting your Brand From Bad Exposure
14:57 How Does PR Intersect with Modern Search
16:52 Understanding a Clients Brand
20:38 Gauging When to Use AI
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