Christine Perkett

Christine Perkett, a communications strategist and co-founder of The Nova Method, dives into the intersection of PR and AI. She discusses the importance of authenticity and trust in a technology-driven world, introducing her signature framework—Assimilate, Align, Activate. Christine explains how brands can leverage AI without sacrificing their human touch, tackle misinformation, and avoid PR pitfalls. Her insights on modern search and client understanding offer a fresh perspective on navigating today's digital communication landscape.