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AI, Authenticity, and the Future of PR

The Duct Tape Marketing Podcast

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The Balance of AI and Authenticity in Branding

This chapter highlights the growing necessity for transparency in AI utilization within public relations and marketing. It discusses the alignment of SEO strategies with brand authenticity, the evolution of engagement metrics, and the significance of personal connections in branding, especially in the service industry. The speakers stress the importance of maintaining genuine interactions amidst increasing automation, advocating for ongoing dialogue between brands and their audiences.

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