The Duct Tape Marketing Podcast Marketing That Connects and Converts
9 snips
Jul 23, 2025 
Talia Wolf, an internationally acclaimed conversion optimization expert and founder of GetUplift, shares her innovative approach to marketing through emotional targeting. She explains her four-step framework that enhances customer connections, highlighting common pitfalls in traditional methods. Talia dives into the ethics of emotional marketing and emphasizes the importance of understanding genuine customer feelings. With engaging case studies and insights on A/B testing, she equips listeners to create authentic and impactful marketing experiences.
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Example of Poor Emotional Targeting
- Many websites focus too much on technology and pricing, sounding the same and lacking emotional connection.
- Research shows buyers decide emotionally after ensuring features and pricing fit their needs.
Emotions Transcend Personas
- Traditional personas segment people by demographics but miss emotional commonalities.
- Different customers often share the same emotional pains and desires, regardless of background.
Ethical Emotional Targeting Advice
- Emotional targeting means appealing to emotions people already feel, not creating fear or manipulation.
- Ethical marketing helps solve genuine customer problems instead of exploiting fears.
