The Duct Tape Marketing Podcast cover image

Marketing That Connects and Converts

The Duct Tape Marketing Podcast

00:00

Ethics of Emotional Targeting in Marketing

This chapter explores the ethical considerations of using emotional targeting in marketing, stressing the importance of connecting with customers' genuine feelings. It features a case study on a tailored project management solution and underscores the value of a strategy-first approach to foster authentic customer engagement.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app