The Duct Tape Marketing Podcast Unlocking Hidden Profits
Jul 30, 2025
Stacey Hylen, an esteemed business coach and former VP at Chet Holmes International, shares her wealth of knowledge on boosting profits without extra marketing spend. She discusses practical strategies like reactivating past clients, overcoming pricing fears, and identifying profit leaks. Stacey advocates for a shift from a scarcity mindset to embracing abundance, transforming businesses into revenue powerhouses. Her insights into rebranding offers and enhancing team sales dynamics make for an enlightening conversation for any entrepreneur.
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Hidden Profits Story
- Stacey Hylen helped a business owner double revenue without new marketing spend by reactivating past clients and adjusting pricing.
- The client hadn't spotted these opportunities due to daily busyness and underpricing services.
Overcome Fear to Raise Prices
- Raise prices confidently by owning your expertise and focusing on the outcomes you deliver clients.
- Take baby steps with price increases until you reach the right level.
Target Ideal Clients
- Narrow your focus to attract ideal clients by using the language they search for and avoiding clients who drain energy.
- Saying no to poor-fit clients preserves energy and grows your business better.
