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Unlocking Hidden Profits

The Duct Tape Marketing Podcast

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Unlocking Hidden Profits

This chapter discusses how businesses can discover lost opportunities by reconnecting with past clients and regularly adapting to market demands. Two key strategies, reactivating clients and upselling, are highlighted, demonstrated through practical examples from various industries. The chapter emphasizes the value of transforming businesses from cost-centric to service-oriented providers, enhancing team dynamics and overall profitability.

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