The Duct Tape Marketing Podcast Why Branding Begins With Your Team Culture
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Aug 7, 2025 Rhea Allen, the President and CEO of Peppershock Media and host of The Marketing Expedition Podcast, shares her expertise on branding and culture. She emphasizes that a strong internal team is essential for shaping how a business is perceived. Rhea discusses the importance of hiring for culture fit and using storytelling to foster employee buy-in. Fun initiatives like 'show and tell' can enhance morale, while authentic branding is vital in a world increasingly filled with AI-generated content. Rhea provides practical strategies for aligning HR and marketing to drive success.
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Culture Starts Brand Experience
- Culture originates inside a company and reflects outward as the brand experience.
- Employees and customers both perceive and shape this internal culture as part of the brand.
Hire for Culture Fit First
- Lead hiring with your company's mission, vision, and values before role responsibilities.
- Hire for cultural alignment first, then assess skills, especially looking for growth-minded people.
Align HR and Marketing Teams
- Unite HR and marketing teams to build an aligned culture and brand.
- Conduct exercises where teams co-create internal and external messaging to own their culture and brand.
