The Duct Tape Marketing Podcast Why Branding Begins With Your Team Culture
Aug 7, 2025
Rhea Allen, the President and CEO of Peppershock Media and host of The Marketing Expedition Podcast, shares her expertise on branding and culture. She emphasizes that a strong internal team is essential for shaping how a business is perceived. Rhea discusses the importance of hiring for culture fit and using storytelling to foster employee buy-in. Fun initiatives like 'show and tell' can enhance morale, while authentic branding is vital in a world increasingly filled with AI-generated content. Rhea provides practical strategies for aligning HR and marketing to drive success.
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Culture Starts Brand Experience
- Culture originates inside a company and reflects outward as the brand experience.
- Employees and customers both perceive and shape this internal culture as part of the brand.
Hire for Culture Fit First
- Lead hiring with your company's mission, vision, and values before role responsibilities.
- Hire for cultural alignment first, then assess skills, especially looking for growth-minded people.
Align HR and Marketing Teams
- Unite HR and marketing teams to build an aligned culture and brand.
- Conduct exercises where teams co-create internal and external messaging to own their culture and brand.
