Rhea Allen

Rhea Allen, the President and CEO of Peppershock Media and host of The Marketing Expedition Podcast, shares her expertise on branding and culture. She emphasizes that a strong internal team is essential for shaping how a business is perceived. Rhea discusses the importance of hiring for culture fit and using storytelling to foster employee buy-in. Fun initiatives like 'show and tell' can enhance morale, while authentic branding is vital in a world increasingly filled with AI-generated content. Rhea provides practical strategies for aligning HR and marketing to drive success.