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Why Branding Begins With Your Team Culture

The Duct Tape Marketing Podcast

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Building Brand Through Culture and Storytelling

This chapter explores the vital link between company culture and branding, especially for small businesses. It highlights the involvement of team members in defining core values through collaboration and storytelling, which fosters a strong internal culture and enhances brand perception. The discussion emphasizes the need for authentic and human connections in branding to engage audiences effectively, particularly in a landscape dominated by AI-generated content.

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