The Duct Tape Marketing Podcast Empowering Small Business with AI & Strategy
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Jul 31, 2025 Sara Nay, CEO of Duct Tape Marketing and author of 'Unchained', redefines marketing for small businesses with her innovative 'anti-agency' model. She discusses the pitfalls of traditional agency frameworks and highlights the importance of strategic leadership in the age of AI. Listeners learn how to effectively integrate AI tools into their marketing efforts, the beneficial role of fractional CMOs, and actionable steps to reclaim ownership of their marketing strategies. A must-listen for those looking to future-proof their business!
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Sara's Agency Experience
- Sara Nay shares her 15 years of experience moving through various agency roles and witnessing challenges firsthand.
- She observed common issues like client demands, scope creep, and difficulty proving marketing ROI to small businesses.
Anti-Agency Model Explained
- AI enables small businesses to bring execution in-house with lean teams overseen by strategic leadership.
- This “anti-agency” model helps businesses stop renting marketing and start owning it with AI doing the heavy lifting.
Timeless Marketing Meets AI
- Timeless marketing foundations like deep client understanding and clear core messaging remain essential with AI.
- AI tools must be trained on this core strategy to produce consistent, on-brand, relevant content.
