Sara Nay

Sara Nay, CEO of Duct Tape Marketing and author of 'Unchained', redefines marketing for small businesses with her innovative 'anti-agency' model. She discusses the pitfalls of traditional agency frameworks and highlights the importance of strategic leadership in the age of AI. Listeners learn how to effectively integrate AI tools into their marketing efforts, the beneficial role of fractional CMOs, and actionable steps to reclaim ownership of their marketing strategies. A must-listen for those looking to future-proof their business!

Sara Nay, CEO of Duct Tape Marketing and author of 'Unchained,' brings over 15 years of experience helping small businesses thrive. She discusses the shift from outdated marketing agency models to AI-enabled in-house capabilities. Nay emphasizes the risks of outsourcing and the importance of simplifying marketing strategies. She highlights the evolving role of marketers from doers to orchestrators in the age of AI and the necessity of owning marketing strategies as valuable business assets. Tune in to learn how to take control of your marketing!

In this engaging discussion, Sara Nay, CEO of Duct Tape Marketing Group and author of Unchained, shares her insights on how AI impacts small business marketing. She emphasizes the importance of establishing strategy before outsourcing and highlights common pitfalls like relying on generic AI content. Sara advocates for leveraging AI as an assistant rather than a replacement, while stressing the need for authentic human connection to build trust. Small business owners will find valuable tactics to enhance their marketing effectiveness in a tech-driven world.