The Influential Personal Brand Podcast How AI Will Affect the Future of Marketing for Small Businesses with Sara Nay
Oct 21, 2025
In this engaging discussion, Sara Nay, CEO of Duct Tape Marketing Group and author of Unchained, shares her insights on how AI impacts small business marketing. She emphasizes the importance of establishing strategy before outsourcing and highlights common pitfalls like relying on generic AI content. Sara advocates for leveraging AI as an assistant rather than a replacement, while stressing the need for authentic human connection to build trust. Small business owners will find valuable tactics to enhance their marketing effectiveness in a tech-driven world.
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Episode notes
Outsourcing Can Cost You Control
- Many small businesses outsource marketing control and then lose visibility into strategy and assets.
- Sara Nay warns this often leads to dependency and even loss of core assets like websites.
Build Strategy Before Hiring Help
- Create your business strategy first: mission, vision, revenue targets, and ideal client.
- Then use that strategy to guide agency selection, metrics, and execution decisions.
Choose Transparent, Educational Agencies
- Work with agencies that educate, communicate, and are transparent about their work.
- Treat agencies as partners and ensure they set you up to succeed after the engagement ends.
